Mastering WordPress Gutenberg: Tips and Tricks for Modern Content Creation

The WordPress universe experienced a paradigm shift with the introduction of the Gutenberg editor. Named after Johannes Gutenberg, the inventor of the printing press, this block editor revolutionizes how users create and manage content. Just as tools like the “WordPress Version Checker” have become indispensable for maintaining site integrity, understanding the nuances of Gutenberg is crucial for modern content creation. This article aims to explore the myriad features of Gutenberg, offering actionable tips and tricks to elevate your content game.

1. Understanding the Power of Blocks

Gutenberg at its core: Every element, be it a paragraph, image, or video, is a block. This modular approach offers tremendous flexibility.

  • Tip: Familiarize yourself with the available blocks. The more you know, the more you can harness their power.
  • Trick: Use the ‘Reusable Blocks’ feature for elements that recur across your site, like CTAs or disclaimers, to ensure consistency.

2. Streamlining Your Workflow with Keyboard Shortcuts

As with any robust editor, Gutenberg boasts an array of keyboard shortcuts.

  • Tip: Start with the basics. For instance, Shift + Alt + H displays the full list of shortcuts.
  • Trick: Regularly using shortcuts can significantly speed up content creation. Over time, integrate more complex combinations into your routine.

3. Navigating the Document Outline Tool

This tool provides an overview of your content, ensuring coherent structure and easy navigation.

  • Tip: Regularly check the outline to ensure a logical flow in your content.
  • Trick: Use this tool to swiftly move between sections, especially in lengthy articles.

4. Leveraging Advanced Block Settings

Every block in Gutenberg comes with its advanced settings, accessible in the right sidebar.

  • Tip: Explore settings like color, typography, and spacing to tweak the appearance of each block.
  • Trick: Use the ‘Additional CSS Class’ option to further style blocks if you’re familiar with CSS.

5. Enhancing Images and Media

Gutenberg provides advanced tools for image and media manipulation.

  • Tip: Make use of features like ‘Cover Image’ that allow text overlays, or the ‘Gallery’ block for showcasing multiple images.
  • Trick: Adjusting focal points on cover images ensures the most important parts of your images remain in focus regardless of screen size.

6. Incorporating Widgets and Embeds

From the latest tweets to YouTube videos, Gutenberg smoothly integrates with various platforms.

  • Tip: Use the ‘Embed’ block for seamless integration of content from supported platforms.
  • Trick: Widgets aren’t just for sidebars anymore. Integrate them into your posts or pages for dynamic content presentation.

7. Customizing Colors and Gradients

Ensure your content aligns with your branding by tweaking colors to your preference.

  • Tip: Utilize the color settings available for many blocks.
  • Trick: Experiment with gradient backgrounds for a more vibrant look. However, always ensure readability isn’t compromised.

8. Exploring Third-party Blocks

The Gutenberg ecosystem is ever-expanding, with developers introducing new blocks frequently.

  • Tip: Before integrating third-party blocks, ensure they’re from trusted sources and are regularly updated.
  • Trick: While it’s tempting to add multiple block plugins, be selective. Every additional plugin can impact your site’s performance.

In the landscape of modern content creation, the Gutenberg editor is a game-changer. Like ensuring your site’s well-being with tools like the “WordPress Version Checker”, mastering Gutenberg is paramount for a compelling digital presence. With its versatile blocks and advanced features, crafting professional, visually-appealing content is now more accessible than ever. Dive in, experiment, and watch your content come alive in ways you’ve never imagined before.

Benefits of AI to Human Content Conversion: Enhancing Digital Communication

As AI keeps improving, it introduces advanced tools that change the way we create digital content. One of these is the AI to Human Content Converter, a groundbreaking tool that makes AI-created content feel more like it was written by a human. Given the rising demand for AI-generated text that’s almost indistinguishable from human-written content, this tool has proven quite useful. This piece looks at the many benefits of converting AI content to feel more human.

Understanding AI to Human Content Conversion

Basically, the AI to Human Content Converter changes the structure of AI-generated content to make it sound more like a human wrote it. It bridges the gap between stiff machine language and fluid human conversation, enhancing the content and making it more relatable, real and engaging for readers.Check here how to make ai content undetectable.

How to Set Up and Customize the AI to Human Content Converter

Setting up the AI to Human Content Converter is simple. The first thing you do is enter your AI-created content, then you adjust the tool’s settings to suit your needs. You can change things like how complex the language is, the tone, and style so that you can better connect with your audience and keep them engaged.

Using High Perplexity and Burstiness for Robust Content

Two important features of the AI to Human Content Converter that help make more robust and unexpected content are high perplexity and burstiness. Perplexity shows how unsure the AI model is when choosing which word comes next in a sentence; if perplexity is high, there’s a wider range of potential words. Burstiness refers to how much the model tends to repeat certain words or phrases. Changing this setting allows you to avoid either too much repetition or lack of emphasis when writing, ensuring natural flow and engagement in your content.

Making the Most of AI to Human Content Conversion

To get everything you can out of the AI to Human Content Converter, it’s important to fully understand it and tweak it based on the needs of your content. If you set up the tool just right, it can produce content that seems genuinely human and resonates emotionally with readers.

The goal isn’t tricking your audience; instead, you want them to enjoy meaningful, readable, enjoyable content. When fine-tuned properly, an AI to Human Content Converter won’t only imitate human writing but also align with your individual content objectives.

The Future Impact of AI to Human Content Conversion

Tools like the AI to Human Content Converter give us a peek into what’s ahead for digital content creation. By combining what’s great about both AI and human language in one tool, they’re ready to turn content creation on its head and make it even more versatile, exciting, and user-friendly.

In a world where good content is everything, tools that improve both its quality and its human touch are critical for captivating audiences and keeping their attention. The role of the AI to Human Content Converter in this transformation cannot be overstated–it dramatically improves the authenticity and quality of what’s being created by AI.

To wrap things up, anyone creating content should consider using the AI to Human Content converter. Understanding its ins and outs and tweaking its settings can result in incredible human-like content that truly stands out online. Learning how to make AI-created text seem like genuine human writing can give you an edge in creating engaging content.

Simplify Writing with Acronyms: Benefits of Generators

In the art of writing, clarity and conciseness are paramount. Acronyms, acting as powerful tools, can condense complex ideas into digestible bite-sized nuggets, significantly simplifying the writing process., an AI-powered acronym generator, brings a new level of ease and efficiency to this process, offering a multitude of benefits that make it a game-changer for writers of all kinds.

The What: Unpacking is a state-of-the-art tool that uses artificial intelligence to generate meaningful and memorable acronyms. You provide the words or phrases, and it uses intelligent algorithms to create a list of potential acronyms. This makes it an indispensable resource for writers looking to add brevity and impact to their work, without compromising on clarity.

The How: Leveraging

Using is a straightforward process:

  1. Enter Phrases: Input the phrases or words that you wish to abbreviate into the generator.
  2. Generate: Click on the ‘Generate’ button. The tool’s AI will then analyze the information and create a selection of potential acronyms.
  3. Select: Review the generated acronyms and select the one that best suits your writing.

The Why: Advantages of Using Acronym Generators

Acronym generators like offer myriad benefits. Firstly, they save time and effort by automating the acronym creation process. Secondly, they stimulate creativity by presenting a variety of acronym options. Most importantly, they help to simplify writing by condensing complex ideas into succinct acronyms, making it easier for readers to digest and remember the information.

The Future: What’s Next for Acronym Generators?

The future of acronym generators is exciting. As artificial intelligence becomes increasingly sophisticated, we can expect these tools to become even more powerful and versatile. Future enhancements may include improved context recognition, the ability to generate industry-specific acronyms, and even multilingual acronym generation.

Conclusion: Streamlining Writing with Acronym Generators

In conclusion, acronym generators like represent a powerful asset for writers. By simplifying the process of creating memorable acronyms, these tools not only make writing more manageable but also enhance its effectiveness. As we move forward, embracing these advancements in AI technology will undoubtedly yield more robust, engaging, and impactful writing. This is just the beginning of an exciting journey in the realm of AI-powered writing aids.

Is jpg and jpeg same thing

There are many image formats in use today. For example, jpg and jpeg are two common formats for digital images. But what is the difference between these two file types? This article will explain what exactly makes them different from one another and why you should care about it. Let’s dive in!

No. They are two different image formats.

The answer is no. They are two different image formats. JPG is a lossless format, whereas JPEG is a lossy format.

In short, JPEG uses data compression to reduce the file size of an image by discarding some of its detail, whereas JPG does not do this. This results in images that have less detail and a slightly blurry appearance when compared to those saved as JPG files.

The difference is in the compression algorithm.

JPEG, or JPG as it’s more commonly known, is a lossy compression format. This means that some data is removed from the image to make it smaller and easier to store and transmit. JPEGs are also referred to as JFIF files since they use the same container format as TIFF files do.

The difference between jpg and jpeg is in the compression algorithm used to create them. JPEGs are lossless: all of the original information can be recovered with perfect fidelity from a well-formed JPEG file containing exactly one complete picture (or frame). JPGs however, can lose some information in order to create smaller file sizes than an uncompressed bitmap would require; this applies especially when there are large areas of uniform color such as blue skies or white clouds in an image—these areas tend not only not change much over time but are also very difficult for human eyesight anyway so removing them doesn’t impact how we perceive things in these cases at all!

Jpeg uses lossy compression.

The JPEG file format is a compressed image file format that supports various types of data compression, including lossless and lossy. Lossy means that some image data will be lost when you compress the image, but you won’t notice it unless you look closely.

  • There are four different JPEG quality settings: 1-10 as well as 0-100%. The highest quality setting saves more data than the lowest quality setting.
  • The higher your image quality setting, the smaller your compressed file size will be; however, this can result in larger files because there’s so much more information contained within them!

Lossy compression means that the data in the jpeg file is reduced.

Lossy compression means the data in the jpeg file is reduced. The size of jpeg files is kept small by removing information from them, which may cause a loss of image quality. This lossy compression reduces file sizes but you can still see a difference between high-quality images (like those on your computer) and low-quality versions of those same photos. When you use this type of compression for photos, it’s best used for images that don’t need to be edited very much—for example, if you want to use an image as part of an infographic or something else where it won’t be zoomed in very much at all so that any small details lost due to compression won’t matter too much. It can also help you save space on your phone when there are lots of pictures stored on your device and make sure they take up less space!

And data removed from the image cannot be restored via any software tools later on.

JPEG is a lossy compression algorithm, which means that some data is removed from the image during compression. This allows for higher compression ratios and smaller file sizes. However, once the data has been removed from the image via JPEG encoding it cannot be restored via any software tools later on.

JPEG images are more suitable for photographs where quality loss can be tolerated in favor of smaller file sizes; however JPEG does not work well with web images (which tend to be larger than most desktop images) because JPEG’s lossy nature causes noticeable artifacts when large amounts of color information are removed (e.g., small text). In contrast, lossless formats such as PNG or GIF may produce larger file sizes but they retain 100% of all original image data without introducing any distortions or artifacts—ideal qualities for graphics or designs with small areas containing fine details such as text and logos.

This is a contrast to jpgs and jpegs which use lossless compression algorithms.

JPEG is the most common format used to compress photos and videos. If you’ve ever taken a photo with your smartphone and have seen it show up as a JPEG file, then you’ve experienced the benefits of this image compression method: it’s small and fast to load on your device, but some of the details get lost along the way.

On the other hand, JPG (JPEG) is an uncompressed file format that uses lossless compression algorithms. This means none of your data gets thrown away in order for it to be compressed into a smaller size—it’s all preserved! The downside is that this makes these files larger than their JPG counterparts—and sometimes slower to load when viewed on devices like smartphones or tablets because they take longer for their hardware to process them in realtime.


In other words, the term jpeg is used to refer to both a lossy compression algorithm and a file format that uses this algorithm. Click here if you wants to read about JPEG to JPG compressor.

Why jpg file cannot be open in photoshop

JPG is the most common graphic file format and it’s supported by many programs, including Photoshop. However, there are times when you may receive an error message that says “JPG file cannot be open in photoshop” or something similar when you try to open a JPG image.

convert to jpg

If you want to convert a jpg file on your computer to another format, you can use the File > Save As command in Photoshop. For example, if you have an existing .TIFF image that contains only black and white tonal values (no color), and you want to change it into a JPEG with full color information, simply select the TIFF image file in the Save As dialog box and then choose JPEG as the new format option.

Just like saving files as PNGs or GIFs in Photoshop, there are some considerations when saving JPG files:

  • When saving an RGB document as a JPG file, Photoshop will automatically compress the image data by applying lossy compression (compression that discards data). This process reduces file size but may cause noticeable degradation in quality. If this is unacceptable for your purposes, then instead of using Lossy mode (which applies lossy compression), try one of these three methods:
  • Use Lossless mode instead; this will create an uncompressed TIFF version of your original RGB document without any loss of data. Or convert it into CMYK first; then save it again using Lossless mode or Uncompressed mode—this will produce a higher quality result than converting from RGB directly into JPG format without first converting it into another color space like CMYK or Grayscale (see below).

photoshop jpg problem

  • Photoshop jpg problem
  • Photoshop jpg file cannot be opened: To overcome this issue, you must first check if your system has any firewall or antivirus software installed. If yes then disable it for a while and try to open the file again. This can solve your problem easily.
  • Photoshop jpg file not found: In case of such error, ensure that you have properly placed your image files inside proper folder on your local hard drive and also in appropriate folders inside Adobe Photoshop program’s image library folder. You should also try to make sure that extension .jpg is selected in ‘Save As’ drop-down menu so as to save JPG images only rather than other formats like PSD or PNG etcetera which will further lead into nothing but problems related with saving those files as JPGs

open pdf in photoshop without illustrator

Sometimes you need to convert pdf to jpg in other applications, such as Microsoft Office or even Photoshop.

This is where the free PDF to JPEG converter comes in handy. This tool will help you convert your PDF files into JPEGs so that you can open them easily on any application, including Adobe Illustrator.

convert pdf to png

If you have a PDF file and want to convert it into a JPEG, you can do so with ease.

To convert your PDF file into a JPG image, follow the steps below:

  • Open Adobe Acrobat Reader on your computer so that you can view the PDF document. If you don’t already have Adobe Acrobat Reader installed on your system, go to
  • In Acrobat Reader, click File > Save As (or go to File > Save As). This will open up a new dialogue box where we will begin saving our new file as jpg format without losing any quality or resolution of our original image(s). You may also choose other formats such as PNG or TIFF if desired but this example assumes that most people are interested in working with JPEG files which is why we’re going over this particular method today instead!


In conclusion, the best way to solve this problem is to convert your PDFs into JPGs. But if you have any other suggestions or solutions, please let us know! Check here pdf to jpg 100kb.


Will you go out with me check yes or no

This is a guide on how to ask a girl if they will go out with you. It will also walk you through the process of asking a girl to be your girlfriend, which basically means that she will be your main partner in life and love. This can be an exciting time because now that you have asked her out, you are officially together! If she says yes, then congratulations! You’ve got yourself a girlfriend! If she says no or maybe then it’s back to the drawing board for you.

How do you ask will you be my girlfriend?

You’re probably wondering how to ask will you be my girlfriend? Well, it all starts with a conversation. You’ve got to be confident in your relationship and know that the two of you are meant to be together. If she says no, don’t give up! There are plenty of fish in the sea, so keep trying until someone says yes!

How do I ask a girl for a relationship?

A relationship is a connection between two people that involves trust, love, and commitment. Relationships can be between friends or family members, coworkers or even pets. If you are interested in dating someone, it’s important to ask her out on a date first so she knows how you feel about her before asking for any type of commitment from her.

If you want to ask someone out:

  • Be sure that she likes you as much as you like her; otherwise it could end up making things awkward for both of you.
  • It’s best not to assume anything when talking with someone because most people don’t like being told what they think [or] feel unless they say so first!
  • When deciding if now is the right time for such discussion make sure both parties (you and your crush/love interest) are available at around same time every day until one agrees with meeting at least once every week.”

How long until I ask her to be my girlfriend?

How long until I should ask her to be my girlfriend?

You should wait until you are absolutely sure that she wants a relationship with you. This is the most important thing in asking her. If she says no, it could ruin your friendship and make things awkward between you two. It’s always better to take things slow and let the girl decide if she wants to be with you or not instead of forcing yourself on someone who doesn’t want anything serious with you.

If I ask her when she’s ready for a relationship, will she say yes?

There are a lot of girls out there who say that they just want fun when in reality deep down inside they actually want something more meaningful than just sex (or whatever your intentions may be). You can’t really tell how much of what someone says is true unless you get into their head by doing some research about them first before approaching them – which brings us back to our main point: Asking somebody out isn’t enough! There needs to be more work behind it if we want genuine results rather than false hopes.”

How do I convince a girl to be my girlfriend?

If you have a crush on someone and want to make them your girlfriend, it can seem daunting. However, there are ways to convince a girl to be your girlfriend.

To begin with, you need to ask her if she wants to go on a date with you. You could do this in person or over text message.

If you’re going for an in-person approach, ask her when she’s free so that you can set up the date that works best for both of your schedules (ideally within 24 hours). Once she has said yes and has agreed upon a time and place for the date itself, congratulations! You’ve successfully convinced her!


If you’re looking to ask a girl out, then this article should be helpful for you. We’ve covered a number of different ways that you can go about it, and we hope that one of them will work for you. Maybe it’s just as simple as sending her a text message or making plans over coffee! Whatever the case may be though, don’t forget about being yourself and having fun while doing so – after all, these things always seem easier when they come naturally! Check this

How svg works in html?

SVG is a technology that can be used to create graphics on the web. It has its own markup syntax, so you don’t need to use HTML tags or CSS properties. In fact, SVG isn’t even an image! Instead, it’s an XML format for describing two-dimensional vector graphics. By the end of this article you will know:

SVG element is used to define a graphic.

SVG is a vector image format. SVG images are defined in the Scalable Vector Graphics (SVG) specification. The SVG language can be used to create any kind of graphic, from simple logos to complex illustrations or drawings.

SVG is an XML-based language for creating two-dimensional vector graphics with support for interactivity and animation. You can use XML to define both standalone and embedded objects within your document which allows you to control them separately from other parts of the document’s structure. This gives you maximum flexibility when it comes to creating elements such as text boxes or shapes that can then be manipulated using JavaScript code once they have been created by using XSLT transformation rules in order to make them dynamic content rather than static content inside an SVG file itself – something which means that you don’t need any additional software installed on your computer because it will all run seamlessly through standard browsers instead!

SVG uses XML markup to help render things into vectors.

HTML uses XML to define the structure of the document, while SVG uses XML to define:

  • The elements, attributes and styles
  • The position of elements on the page
  • Color of elements on the page

SVG animate can be used to create animations on web pages.

SVG animate can be used to create animations on web pages.

Animation is a key part of SVG, and it can be used to create simple or complex animations, interactive content and even games.

In this article we will look at how animation works in SVG, its features and some examples of how it is being used in the wild.

SVG does not interact with the DOM.

As you’ve probably guessed by now, SVG does not interact with the DOM. This means it can’t be used for things like drop-down menus or form validation. Because of this, SVG + CSS is often considered to be better than HTML + CSS for creating websites that are designed to look good on high-DPI displays.

In addition to its usefulness in responsive design and as a vector graphics format that makes images load faster, SVG also has some other advantages over HTML:

  • It can be animated using JavaScript (more on this later).
  • It supports interactivity via scripting or animation tools such as Adobe Illustrator or Sketch (but keep in mind these tools have their limitations).

SVG transform is used to change the shape, size and position of the element.

When it comes to SVG transform, there are a number of ways to change the shape of an element. For example:

  • rotate
  • scale
  • translate
  • skew
  • perspective

These are all important and useful properties when it comes to manipulating your SVG color Online in various ways.


As you can see, using SVG is a powerful way to create rich graphics on the web. It’s important to understand how it works and what its limitations are, but once you do, you will be able to use it in your projects with ease!

How To Make Accurate Decisions In Life?

Consistently, every time, every moment drives us to decide. It could be something little and inconsequential, or something urgent. Decision making could be for self or another person. In any case, the factor continues as before; that any choice you make will prompt a specific result, regardless of whether positive or negative or right or wrong. 

Choices that are taken at home or the workplace require more consideration since we need to develop our environmental factors. Here you cannot just rely upon your instinct, flipping a coin some irregular yes or no wheel device to choose what decision you are going to take. Our decisions need to let us push ahead in life. These two areas are basic segments of our lives. The following are a few tips and tricks to assist you in making fast and precise decisions. 

Don’t overthink about things 

A portion of the time, we have more choices than we need. An overabundance of anything can squash us and lead to explore our choices less. So in this case, have a go at assessing your choices similarly as fortunate or unfortunate, which will make things easier and revive the method of removing the less ideal decisions. This constrained strategy is ideal for the over-analyzers who demand to scrutinize each factor. 

Focus on the present 

More frequently than not, we are overwhelmed by the 10,000-foot view, attempting to perceive how our choices will influence what’s to come. This can take the best of us and makes us intellectually depleted in light of the fact that you’re attempting to see each progression alongside all its outcomes. To beat that, spare that vitality for the current task, and attempt to settle on the most ideal decision. Settle on a choice based on what may make the following stage the easiest. 

Counsel somebody about your decision 

Stop for a moment to talk with a dear companion or partner about the decision. Clarify your objectives and rules obviously. Ask for their feelings on what you ought to do and listen cautiously. By talking through with them on the decision and clarifying your general objectives, you ought to have the option to get a few bits of knowledge on the issue. 

Put worth on your decision-making time 

Break every moment into ten spaces. Based on how much money you make every moment, decide the fiscal estimation of six minutes of your time. Try not to go through a great deal of money and time on decisions that won’t impact your work or funds. To discover how much time and money to spend on a choice, you may likewise think that it’s accommodating to think about the accompanying: 

• The effect our determination will make on others. 

• The effect of it on your work environment. 

• The money related course of choice. 

• Your degree of accountability for the decision. 

• The results of poor judgment. 

Pick an alternative and go with it 

As long as you have wiped out all inappropriate choices, you should pick one of the outcomes and go for it, on the grounds that by the day’s end, making the best possible move is the thing that ought to be finished. Get over your dread of decision making by taking a gander at the results of inaction. If you are apprehensive or mull over the worries of making an inappropriate decision, it is fundamental to work through this dread.

What’s The Impact Of Using Someone’s Name In Conversation?

Utilizing an individual’s name in discussion makes a culture of regard, acknowledgment and thought for the conversation. Your name is what individuals call you, isn’t that so? It’s a piece of your character, a mark, a platitude. Your name is your personality, how you’re perceived and what you react to. 

A great many people put a ton of significant worth in their name, and they should! It’s a piece of who they are.What about observing the incentive in utilizing someone else’s name? As much as we prefer to be perceived and called by our name, it’s significant we utilize others’ names however much as could reasonably be expected as well. 

Calling out a name creates a positive impression on the other person and if you have an attractive unique name it can create even more wonders. One such tool is Word Mixer that allows the people to create some unique and attractive names by mixing two words together.

Utilizing an individual’s name in discussion has a few advantages. It makes a culture of regard, acknowledgment and thought for the conversation. That is so significant provided that you consider a discussion that goes the other way, people might be left thinking about whether they ought to have even been conversing with that individual. 

When utilizing somebody’s name, there are a couple of contemplation’s you might need to take as indicated by Changing Minds: 

Recognize Identity

An individual’s name is a piece of what their identity is. Utilizing their name resembles taking care of the individual, so be cautious with it. Utilizing the name of someone else in the discussion draws out the wager in the discussion once in a while. The discussion turns out to be all the more interesting and centered.

Catch Attention

Utilizing somebody’s name can be a compelling method of breaking into discussion. It can likewise be compelling when an individual appears to be diverted or has vanished off into their own head. When you utilize somebody’s name in the discussion that individual will peruse your message circumspectly and answers to you with the specific thing he is thinking in his psyche.

Formal And Informal

Utilizing a proper name is regularly connected with submission and can be viewed as an indication of regard. In any case, you should look for an unfriendly response and comprehend that utilizing a conventional name may cause an unfavorable response. Casual use of a name is commonly progressively easygoing and well disposed, yet be cautioned that utilizing a casual name may make you be viewed as pretentious.

Be careful With Overdoing It 

Be cautious when utilizing an individual’s name. If you use it to an extreme, you may give the idea that you’re attempting to control them, which is probably going to have the safe influence you wanted. Going over anything you do in your life will consistently have pessimistic effects thus does naming an individual continuously and trying too hard may adversely affect your discussion with that individual. 

Utilizing somebody’s name, and utilizing it accurately, is an expertise that can be drilled. Deliberately recognize that it’s an expertise you need to chip away at and afterward ask a relative, companion or associate to help you by tuning in to your talk and giving you useful criticism. This will take self-inspiration, self-restraint, strength, correspondence and social abilities. After some time, not exclusively will you have the option to successfully utilize an individual’s name in discussion.